We do not provide ad reporting for Spotify promos for the following reasons:
1) As a results-based agency aimed to provide premium results for non-premium prices, we minimize experience-based costs that we deem unnecessary to keep our costs (and what we need to consequently charge artists) results-based. This keeps our costs and turnaround time competitive and accessible.
2) Ad reports can be deceiving because clicks don’t always equal streams. This can be for a variety of reasons. The most common reason by far is that those leaving social media platforms to come onto Spotify choose to skip the song within 30 seconds. As a result, Spotify does not count those <30 second interactions as a stream.
We recommend artists log into their Spotify For Artists account for the most transparent reporting, which gets updated daily by Spotify and can be accessed for free.
We do not disclose the ad budget that we spend for each Spotify tier involving advertising - Spotify Platinum, Spotify Emerald, and Spotify Diamond.
While our marketing agency is founded on transparency and integrity, what we deem most important for each client is the results of our product and service, not the breakdown of all of it as far as our own budget or internal processes.
Our margins are some of the most competitive in the industry by keeping our model and systems low-touch with clients to get the highest converting results for the price.
***When we have artists that are looking for a more holistic, hand-held experience, we suggest working with an ad agency and/or designer that specializes in creating high-converting ads for music/artists at an accessible price. We don’t know anyone in this space to refer people to at the moment, which is why we offer this as part of our service.