We promote ads from our own social media account for all Spotify promos that include advertising (Spotify Platinum, Spotify Emerald, Spotify Diamond).
Doing this achieves the following:
1) It helps keep our labor costs down so we can be more accessibly priced.
2) It avoids the additional time/bottleneck of us working with you to get approved as a member of your advertising team and having the proper permissions to run ads from your account.
3) It avoids the potential of the social media platform billing you for the ad rather than us, as your ad budget for the Spotify promo is included in the purchase of a Spotify Platinum/Emerald/Diamond order.
4) We advertise on different platforms for different artists depending on the most optimum location for each artist’s potential audience for each particular song (ex. Rap = Instagram, Southern Gospel = Facebook, EDM = Twitter, etc.). Getting permission for each artists’ account isn’t scalable at the price points we are offering and for one time purchases rather than multi thousand dollar per month retainers.
5) Most importantly, it prevents your ad account from being flagged or disabled. For more info on this one - the common reason ad accounts get disabled is that their account isn’t warmed up to spend bigger amounts towards advertising their music. Social media companies flag accounts if you boost your ad spend too quickly in order to protect you from fraudulent purchases (ex. in case someone hacked your account and was running ads). If your account gets disabled, you have to make an appeal. Appeals can take anywhere between 24hrs to 18 months to approve. I’ve heard of many artists never getting their ad account re-approved once becoming disabled, even if they did nothing wrong. Due to the amount of advertising money we spend with each vendor, we have direct reps at each major social media company and don’t have this potential problem as many artists do have.