We pitch your song to genre specific, sub-genre specific, mood specific, and function specific playlists user curated Spotify playlists (NOT editorial playlists or algorithmic playlists).
For example, If you were a pop rock artist with a motivational message and vibe, we *might* pitch you to pop playlists, pop rock playlists, motivational playlists, and workout playlists (if your song was appropriate for all of those categories).
We prioritize the most specific and relevant playlists in our network, then expand more broadly (yet still relevant) to finish up your playlist list.
For most songs/artists, our order for targeting is subgenre specific, genre specific, mood specific, then function specific. However, we will always take an individual approach to your song for what we deem will serve it (and curators we’re pitching to) the best.
Our goal for you is to help you get on the most relevant playlists to your song, as this will most greatly increase your chances of:
1) getting higher friction conversions (follows, saves, people adding it to their own playlist, etc. and
2) triggering the Spotify algorithm.